Unit 7: Building Your Business Case
What is a Lean Canvas?
A **Lean Canvas** is a one-page business plan that helps you quickly map out your business idea. Unlike a traditional business plan, it’s designed to be fast, portable, and focused on what really matters.
A great Lean Canvas focuses on three key principles:
- **Speed:** It forces you to get your ideas down on a single page.
- **Clarity:** It breaks down complex concepts into simple, understandable blocks.
- **Action:** It’s a living document that you’ll update as you learn and grow.
In this lesson, you’ll fill out key sections of your own Lean Canvas to start defining your business.
Core Lean Canvas Components
A Lean Canvas is built from a combination of these components:
Problem & Solution
What problem are you solving for your customer, and what is your unique solution?
Customer Segments
Who are your target customers, and what is their pain point?
Unique Value Proposition
What makes your product or service different and valuable to the customer?
Key Metrics
How will you measure the success of your business?
Activity 1: Brainstorming Your Problem & Solution
Use the inputs below to quickly define the core problem you’re solving and your proposed solution. The summary will update as you type.
Problem & Solution Builder
Problem: [Your problem will appear here]
Solution: [Your solution will appear here]
Activity 2: Unique Value Proposition
Enter your product or service’s unique value proposition. Think about what makes you different from competitors and why customers will choose you.
Activity 3: Customer Segments
Define your primary customer segments. List the top 3 types of customers you are targeting. This is crucial for guiding your marketing and product development.
