Unit 8: Perfecting Your Pitch
The Power of Narrative
A great pitch isn’t just a list of facts and figures; it’s a story. Stories are memorable, emotional, and connect with your audience on a deeper level. By framing your business as a compelling narrative, you can make your pitch irresistible.
Your story should follow a classic arc:
- **The Problem:** The “before” picture. The world as it is, with its pain points and challenges.
- **The Solution:** The “after” picture. How your product or service changes the world for the better.
- **The Vision:** The “future.” What the world looks like once your solution is a massive success.
In this lesson, you’ll practice outlining your own pitch narrative and building the key elements of your story.
Activity 1: Build Your Narrative Arc
Use the inputs below to build the core narrative of your pitch. As you type, watch your story come to life in the preview pane.
Your Pitch Narrative:
Your story will appear here as you type…
Activity 2: The Storytelling Checklist
Check off the elements you’ve included in your pitch narrative. A great story often includes some of these key archetypes.
- The Hero (The Customer)
- The Villain (The Pain Point)
- The Mentor (Your Solution)
- The Call to Action (The Ask)
Activity 3: Sequence Your Narrative
Drag and drop the elements below to put them in a logical order for your pitch. This helps structure your presentation flow.
- The Market Opportunity
- The Team
- The Problem Statement
- The Ask (Funding)
- The Solution & Demo
- The Go-to-Market Strategy
