Unit 7: Building Your Business Case
Why is a Target Audience Important?
Your **target audience** is the specific group of people you’re trying to reach with your product or service. You can’t appeal to everyone, so defining a precise audience is the first step toward building a successful business.
A clear target audience helps you:
- **Focus:** You know who you’re building for, which streamlines development.
- **Communicate:** You can craft messages that resonate with their specific needs.
- **Market:** You know where to find them, which makes your marketing more efficient.
In this lesson, you’ll create a basic customer persona and identify potential channels to reach them.
Go-to-Market Strategy
A **go-to-market (GTM) strategy** is an action plan that details how you will deliver your product to your target customers and achieve a competitive advantage.
Customer Persona
A detailed profile of your ideal customer, including their demographics, motivations, and goals.
Marketing Channels
The platforms and methods you’ll use to promote your product, such as social media, content marketing, or paid ads.
Sales Strategy
How you plan to sell and distribute your product or service to customers.
Pricing Model
The strategy for setting your product’s price to maximize revenue and attract customers.
Activity 1: Create a Customer Persona
Enter the key traits of your ideal customer below. This will help you visualize who you’re building for and how to reach them.
My Customer Persona
[Persona Name]
Goals: [Their Goals]
Pain Points: [Their Pain Points]
Activity 2: Brainstorm Marketing Channels
Which channels will you use to reach your target audience? Click to add a channel to your list.
