Unit 2: Research & Problem Validation
Introduction: The Final Decision
You’ve done the hard work! You’ve researched the market, talked to users, and have a clear core idea and UVP in mind. Now it’s time to make a confident decision and select the final problem your team will tackle. This process isn’t about guessing; it’s about using the data you’ve collected to make a strategic choice.
Part 1: The Decision Checklist
Before you make your final choice, review your potential ideas against this checklist. The more checks an idea gets, the more likely it is a problem worth solving.
Does your problem…
Solve a real, validated problem (confirmed by your user interviews)?
Have a clear target customer?
Have a clear Unique Value Proposition?
Have a market of people who are looking for a solution?
Have a solution that is possible for your team to build?
Part 2: The Problem Matrix
If you have several ideas, creating a simple matrix can help you compare them side-by-side. Use this table to rank each idea based on your research. You can add more rows or columns as needed.
| Criterion | Idea 1 | Idea 2 | Idea 3 |
|---|---|---|---|
| Problem Validity (Strongest pain points found) |
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| Market Size (Large or niche?) |
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| Competition (What are competitors’ weaknesses?) |
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| Team Fit (Does your team have the skills?) |
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| Your Passion (Are you excited about this?) |
Conclusion: You’re Ready!
Congratulations! You’ve successfully completed Unit 2. By now, you should have a single, validated problem that is worth solving. You’ve moved from a simple idea to a concrete plan of action, supported by real research.
The next step is to start thinking about the actual solution. Unit 3 will guide you through this process.
