Lesson 4: Brainstorming Problems Aligned with Competition Themes

Resource Book: Brainstorming & Themes
  • Introduction: Aiming Your Ideas

    In the last lesson, you learned how to find and define a real problem. Now, it’s time to get strategic. Competitions often have specific themes, and a winning project is one that not only solves a problem but also fits perfectly within that theme. This lesson will teach you how to **align your brainstorming** with the competition’s focus, making your project instantly more relevant and impressive to the judges.

    By thinking about the competition themes from the very beginning, you ensure that your team’s hard work and creativity are directed toward a goal that wins points.

    Part 1: Deconstructing the Themes

    Every competition has a theme, a high-level topic that all projects should relate to. Think of this as the “big idea” of the event. Before you brainstorm, take time to understand what these themes really mean.

    Common Competition Themes

    • Environmental Sustainability: This theme is about protecting our planet. Your project should address problems related to climate change, pollution, waste reduction, conservation, or renewable energy.

    • Community Well-being: This theme focuses on improving the lives of people in your local area. Problems could involve health, safety, social connections, local services, or helping vulnerable groups.

    • Education & Learning: This theme is all about making it easier for people to learn. Your project might tackle problems with access to education, new teaching methods, or innovative ways to make subjects like math or science more fun and engaging.

    Activity 1: The Theme Sorter

    Drag each problem card into the correct theme zone. This will help you practice categorizing your ideas and aligning them with a specific focus.

    Problem Cards

    My school generates a lot of food waste.
    Elderly people in my neighborhood feel lonely.
    Students struggle to find reliable study partners.
    Local rivers are polluted by trash.
    It’s hard for people to find local volunteer opportunities.
    Complex science topics are boring for students.

    Theme Zones

    Environmental Sustainability

    Community Well-being

    Education & Learning

    Part 2: The “How Might We” Question

    After you’ve identified a problem and aligned it with a theme, the next step is to reframe it. A “How Might We…” or “HMW” question turns a problem into an **opportunity for innovation**. It is a powerful tool used by designers and engineers around the world.

    How to Write an HMW Question

    • Start with “How might we…” This phrase encourages creative thinking and suggests that a solution is possible.

    • Make it broad, but not too broad. It should be open-ended enough to allow for many different solutions, but specific enough to be focused on your problem.

    • Don’t include a specific solution. Your HMW question should describe the opportunity, not the answer. For example, don’t say “How might we build an app to…”

    Activity 2: The HMW Question Builder

    Type a problem statement into the box below and watch it be transformed into a well-crafted HMW question. This will help you practice framing problems as opportunities.

    Enter your problem statement here:


    Your Mission

    You now have the tools to think strategically about your project. With your team, identify a competition theme, find a real-world problem that fits that theme, and then reframe it into a compelling “How Might We” question. This is the first step toward a winning project!